A California nonprofit is spreading the energy conservation message at a grass-roots level.

Energy-AvengersWhile some members of Congress lament the prospect of switching to energy-efficient light bulbs, one California nonprofit, Zilowatt, is spreading the energy conservation message at a grass-roots level. The group, whose motto is “Start Small,” wants to change energy habits by teaching consumers in grades K to 12 that the best light bulb is one that’s turned off.

Zilowatt, based in Palo Alto, has worked with a handful of school districts in the San Francisco Bay Area and will supply interactive educational kits to the Palo Alto schools this fall for an outreach program sponsored by the city’s utility department. The hope is the kids will bring these conservation habits home and educate their parents.

Zilowatt enlisted volunteer graphic artists to create visually appealing kits for teaching simple conservation precepts. The kits are easy to use and allow students to work at their own pace. The materials are populated with superheroes like Reuse, Recycle and Reduce and TIO, the mascot for the group’s “Turn It Off” theme.

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Source: Jim Witkin | The New York Times
Image: Zilowat | The New York Times