Source: Knoxville News Sentinel | Brittany Crocker | September 6, 2017
Since I started the energy beat, I’ve gotten one question more often than any other: “When are you bringing back the blog?”
By “the blog,” of course, people mean Frank Munger’s Atomic City Underground. The blog that was the eyes and ears of the Oak Ridge’s Department of Energy Facilities.
I think if I averaged it out, I may have even gotten that question once or twice per week.
And I get it, it was and is pretty legendary. I still use it as a reference when I need to get background on something fast.
Which is why it pains me to say, we’re not bringing it back for several reasons.
I talked a bit about web analytics in my column last month.
Analytics show page views. Page views entice advertisers, and advertising is the fuel of journalism. Just like any other business, we can’t do what we do without money.
That said, the blog was an excellent platform for covering the energy beat. Munger had a space to publish short stories and updates about all the things that show up in our inbox but don’t always make it to the paper: grants, fellowships, occurrence reports, newly filled positions and the like.
Without that platform, a lot of shorter news blurbs have been going unreported, and we don’t like that. So, we’ve come up with another plan.
Beginning in September, we’re rolling out a new social media plan called Atomic City Evolution: named both for its status as a sequel to the blog, and for the rapidly changing face of Oak Ridge and its DOE cleanup sites.
And, for all those that just want to find all their Oak Ridge and Energy news content — sans fluff — on one page, we’ve made a place for that within our website too.
Check in on the news any time at Knoxnews.com/atomiccity.
And as always, you can reach me any time via email or by phone at 865-389-5684.