To what extent are companies incorporating sustainability measures into their incentive plans?

Green-EarthIn the spirit of Earth Day, I did some reading on what companies are doing these days to improve environmental sustainability, curious to see whether such programs are finding their way into incentive plans, and whether they are providing tangible results. So, I asked myself the following questions:

To what extent are companies incorporating sustainability measures into their incentive plans?

To what extent are such measures quantifiable and challenging vs. a walk in the park (so to speak)? Are there good examples of what companies are doing in this regard?

Is sustainability accretive to the value of businesses that have sustainability measures and rewards? In other words, we know that sustainability is good for saving our planet, but is it good for shareholder value?

Here are three real life examples on how companies can incorporate sustainability into their incentive plans:

Dean Foods
Xcel Energy
Alcoa Inc.

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Source: Robin Ferracone | Forbes