Traditional meetings are often more about socializing than making decisions. A case for rethinking how to generate ideas.

People_with_Speech_BubblesWith the emerging dialogue in the popular press and blogosphere about fostering creativity in business, there is no lack of desire for collective creativity. Take this recent quote by Bruce Nussbaum about looking beyond fostering “design thinking” and instead encouraging “creative Intelligence”:

I am defining Creative Intelligence as the ability to frame problems in new ways and to make original solutions. You can have a low or high ability to frame and solve problems, but these two capacities are key and they can be learned…. It is a sociological approach in which creativity emerges from group activity, not a psychological approach of development stages and individual genius.

Yes, group activity can provide the impetus for better framing of problems, which can lead to original solutions. But creativity is the “end result of many forms of intelligence coming together, and intelligence born out of collaboration and out of networks,” to quote one of my co-workers, Robert Fabricant. When we collaborate with different kinds of thinkers, sometimes from different cultures and backgrounds, we individually struggle with ingrained behaviors that reduce our likelihood of manifesting creativity.

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Source: David Sherwin | The Atlantic