Investment in new carbon tech suggests they’ll be carbon.
A desire to leapfrog the cycling industry in carbon manufacturing has led Greg LeMond to invest in a new carbon process that is claimed to lower the costs of production dramatically, and we might see it in LeMond branded bikes this year.
Way back in 2013 we reported on the news that three-time Tour de France winner Greg LeMond was launching three limited-edition road bikes produced in collaboration with Time, and we fully expected it to herald the permanent return of the LeMond name to the bike world after the partnership with Trek came to an end in 2008 after 13 years.
It didn’t. It all went very quiet after that, the years rolled by and no news came out of the bike brand. Then the other day we were tipped off that the LeMond Carbon company established several years ago has been busy developing a new carbon fibre production facility and the LeMond website has been updated revealing that new bikes will be launched in spring 2020 through a direct-to-consumer platform.