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Jul 13

KEC: Small Business Brandcamp

July 13 @ 6:00 pm - 7:30 pm

Learn the ins and outs to come away with the marketing knowledge that actually matters.

About this event

Small business owners have to juggle a LOT, so you need to know what’s important so you can focus on building your business. Marketing and branding can seem intimidating – How do I reach my customers? Do I need to be on every social media platform? What if I don’t know anything about graphic design? Brandcamp is designed to help you figure out what really matters for your business.

Led by small business coaches and industry experts, this 5-part program will cover the basics of building a successful brand – beyond just a nice logo. Your brand impacts every part of your business and how customers interact with it. Learn to set yourself apart from the competition and create meaningful brand experiences for your customers.

Program Schedule

July 13 | Know Thyself: Who You Are (virtual)

July 20 | Know Thy Customer: Your Audience (virtual)

July 27 | Cohort Collaboration (virtual)

August 3 | The Tools and Numbers That Matter (virtual)

August 10 | Networking and Next Steps (in-person)

All classes meet 6-7:30pm

 

Cost per company

$25 for the full program

(4 classes plus an in-person networking + coaching session)

Instructors:

Jennie Andrews | Commercial Photographer

Jennie gained a true passion for story-telling in a 10+ year career as an award-winning wedding photographer. Now, she uses that same passion and the many skills gained along the way to help create effective branded images for a wide array of clients, both commercial and editorial.

Lindsay Brine | Creative Director

For over 16 years, Lindsay has been dedicated to the unrelenting pursuit of delivering unique, effective media solutions that bring a company’s message to life. Currently, she is Creative Director at Designsensory where her areas of expertise include strategic planning, branding, campaign development, interactive and print design.

In 2020, Lindsay was inducted into the American Advertising Federation’s Hall of Fame. Her work has won Best of Show Overall, Best of Branding, Best of Website, Best of Out of Home, Best of Print, Best of Cross Platform, Best of Interactive in addition to various Judges Choice, Gold and Silver ADDY® Awards. She taught branding as an adjunct professor at the University of Tennessee-Knoxville. Lindsay is a former president of AIGA Knoxville.

Details

Date:
July 13
Time:
6:00 pm - 7:30 pm
Event Category:

Venue

Online